ALASI: CGI for property marketing campaign by Yellow Studio


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Originally published at: https://www.ronenbekerman.com/showcase/alasi-cgi-for-property-marketing-campaign/

Meanwhile, sociologist and scientist arguing whether urban gentrification is good or bad for the society we see a good impact of changing cityscape of Tallinn whare new development brings lifestyle to another level.

This project was done for the new district that arises in the old industrial part of the city, which, however, has benefits of beautiful greenery around and seacoast in the walking distance.
The idea of the residence is a relaxing place for living — beautiful outdoor facilities with an urban garden and cosy yard.

Setup and overall mood of the project seemed excellent for experimenting with some materials wearing, to add some character to the surfaces. Mixed in some scratches and other imperfections maps from Quixel, the result seems to be a right balance between realism brutality and splendour needed for a commercial project.

This was an enjoyable cooperation experience with a customer – a rare and happy moment when our vision and taste are perfectly matched. Enjoy!

Team involved:
Lead 3D Artist – Anton Voloshin
Post Production – Stas Khaikov
Art Director – Mihhail Jassinover

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Studio: Yellow Studio / Artist: Anton Voloshin
Work: Commissioned
Designer: N/A .
Client: Liven
Software: 3dsmax,Corona Renderer,Forest Pack,Photoshop,RailClone