Eye on Architecture Visualization

Brick Visual started to use eye tracking to collect data on the perception of architectural visualizations, but how it helps the process of converting ideas into engaging imagery?

Brick: “You might have wandered through a gallery and got stopped by a painting that truly just captivated you somehow or just marveled at a picture and wondered: why am I feeling so lost in it? The answer mostly lies in good composition that leads your eyes. In classical art you can find absolutely genius examples, just look at this one from Rembrandt. Your eyes will unintentionally follow a route that thousands of people experienced on the first occasions they saw this piece.”

You can download all the results and metrics from the following google drive link.

With special thanks to Edgite and for János Káldos, who executed the experiments.

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