Hansel and Gretel by Vladimir Vitanov

Originally published at: https://www.ronenbekerman.com/showcase/hansel-and-gretel/

For this project we were looking for something dark and creepy, but in the same time attractive and eye-catching. So after many discussions and studies, we decided to go deeper into something childish, but in the same time creepy and horrific like the Hansel and Gretel story. We wanted to capture the moment just before they enter the house of the witch, which I believe is the most interesting part of the whole journey.

The color palette was also very important – we wanted to use more rose and purple in a cold, grim environment. The light had to be also mystical. By adding puddles in the garden, we tried to bring the feeling of uncomfortable, cold and wet environment. So the only option for the small kids would be to go inside the house. How scary is that?

If you’d like to see more of our work please check our website www.incept.bg


Studio: Incept / Artist: Vladimir Vitanov
Work: Personal Project
Designer: Svetlozar Stankov
Client: N/A .
Location: N/A N/A

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